Who We Are

Bravo Sierra sweater

Military-Native Product Innovation

BRAVO SIERRA is the only personal care company built with and for the U.S. Military to meet the needs of all those  who lead active lives.

Our high-performance grooming and safety products are developed with thousands of U.S. Military service members to deliver:

  • Consumer-driven technical innovation
  • Non-toxic & sustainable formulas 
  • USA-based engineering, sourcing and manufacturing
  • Affordability and accessibility for all

Battalion is our community of co-developers, who participate in every step of the BRAVO SIERRA product development lifecycle. 

The community is over 2,000 members strong and growing. As active service members and veterans, they represent all races, ethnicities, genders, and belief systems across the nation.

Battalion represents the best our nation has to offer: an all-volunteer force of service and performance-minded individuals. Their input shapes everything we do and allows us to consistently deliver products held to the highest standard by America’s greatest asset, the men and women serving in uniform.

They are the lifeblood of BRAVO SIERRA. 


GENDER: 82% M, 18% F

CORE AGE: 18-24

Army 54%
Marines 16%
Air Force: 14%
Navy: 13%
Coast Guard: 2%
Enlisted: 74%
Officers: 26%

To join BATTALION, click here

Unrelenting Pursuit of Excellence

We believe that quality and performance shouldn’t be the privilege of the few who can afford to spend $20 on personal care staples. We make products of the highest quality, formulated in the USA with clean ingredients, designed for the most demanding community, and affordable for all. Every product is either Cradle to Cradle certified or made from the latest available sustainable materials, and never tested on animals.

Jac Roche / @thebelligerentbookworm

Jac Roche / @thebelligerentbookworm

Our Commitment to Military Service Members

Supporting our service members is at the core of everything we do:

  • TEAM COMPOSITION: 40% of the founding team and 30% of the existing team are veterans, and we are committed to hiring veterans [if you’re interested in working with us, email us at jobs@bravosierra.com]
  • M.W.R CONTRIBUTION: 5% of our sales are donated to the M.W.R and M.C.C.S, organizations that offer quality-of-life programs dedicated to the well-being of U.S. service members, veterans and their families. In 2020 alone, we donated over $175,000 to the M.W.R.
  • U.S.O DONATIONS: We consistently donate cash and product-in-kind to U.S.O’s around the country who are supporting service members and their families while stationed, traveling and deployed. 
  • COMMUNITY: Our ambassadors, made up of active duty military, veterans and mil-spouses, are compensated for all of their work to support BRAVO SIERRA.
  • EXCHANGES DISCOUNT: The first BRAVO SIERRA products ever sold were in the Exchanges, on-base commissaries that provide active duty service members with the merchandise they need to be comfortable. We provide discounted pricing to all Exchanges. 
  • MILITARY DISCOUNT: We provide a 15% discount on all BRAVO SIERRA products on our site for all active-duty, veterans, and military family members through GovX.

As BRAVO SIERRA grows, we will continue to put our military community of testers, employees, and patrons first, and will do whatever we can to be of service to those who’ve served.

“We’re so proud of the partnership we’ve developed with Bravo Sierra over the past two years. Through your event sponsorships and in-kind donations, we are grateful to have the Bravo Sierra team in our corner to help us fulfill our mission.”

Eric Engwall, Regional Director of Development, USO

Phil D / @getmaco

Phil / @getmaco

Sharing 5% Of Our Revenue

We pioneered a business model that directly contributes 5% of our sales to the Morale, Welfare and Recreation programs. The M.W.R. offers quality of life programs dedicated to the well-being of U.S. service members, veterans and their families.

Learn More:

The team / @bravosierra_usa

08.21.19 / The Founding Team / @bravosierra_usa

    Year founded


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