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Good enough for the U.S. Military. Good enough for you.

Co-developed with 2,000+ members of the U.S. military, each product has been field-tested in extreme conditions to ensure it exceeds performance standards both in the field and in daily civilian life.

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Made in the USA

Clean formulas

Cruelty-free

Co-developed by members of the U.S. Military

My morning routine is extremely simple. Keeps me consistent, keeps me on schedule.

AARON • PORTLAND, OR • MARINES

These do so much for me…they’re just handy to have.

MONICA • TAMPA, FL • ARMY

Short, simple, utilitarian. It’s what I do every morning.

BEN • TAMPA, FL • ARMY

OUR PRODUCT DEVELOPMENT PROCESS

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  • Step 1:

    Field-testing

    Our products are developed and field-tested with members of the U.S. Military to ensure they perform in the most demanding conditions.

  • Step 2:

    USA-MADE

    All of our products are made from start to finish in USA with local manufacturers across the country.

  • Step 3:

    CLEAN & SUSTAINABLE

    We only use clean, effective ingredients and sustainable packaging.

5%

Giving Back To The Community

Giving Back To The Community

We contribute 5% of our sales to the M.W.R (Morale, Welfare and Recreation), which offers a complete range of community support programs to U.S. service members, veterans, and their families.

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