Upgrade your grooming routine

High-performance, clean formulas, sustainable packaging. Our products are field-tested by the world’s toughest innovation team: the US military. Get a free trial of 3 of our best-selling essentials when you sign up for a subscription. Cancel any time.

Find your free set

The Bravo Sierra personal care products are a perfect fit for my active lifestyle. They go a long way in the field.

DEREK T.

the good to go set

Our customers' all-time favorite set:

• Hair/Body Wash & Shave
• Hair Grooming Paste
• All-day dry and BO-free Deodorant

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the daily set

All you need to get ready in the morning. Our 3 best-selling formulas:

• Aluminum-free and baking soda-free Deodorant
• Face Moisturizer (and perfect after shave!)
• Hair and Body Cleanser

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The grooming standard

Our essentials to discover our brand. Formulas working as hard as you are!:

• Hair & Body Solid Cleanser
• Hair Grooming Paste
• All-day dry and BO-free Deodorant

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We contribute 5% of our sales to the M.W.R, which offers a complete range of community support programs to U.S. service members, veterans, and their families.

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FIELD-TESTED BY MEMBERS OF THE U.S. MILITARY

To ensure that our products deliver, we have pioneered a unique large-scale testing platform with our community of 1,000 active duty U.S. military service members. We believe that if our products are good enough for them, they will be good enough for all of us.

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CLEAN FORMULAS MADE IN THE U.S.A.

All our products are formulated without parabens, phthalates, phenoxyethanol, or SLS/SLES. Vegan & Cruelty-Free.

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